Business Intelligence Applications

Successful business intelligence (BI) implementations are measured by high user adoption and improved decision making capabilities. Your BI services team must design with these goals in mind and for flexibility as the business grows. GlowTouch BI developers and project leaders focus on truly understanding your business model, business processes, and key metrics so that your users are happy, and you realize the expected return on your BI investment.

Many BI projects require interfacing with multiple technologies, designing for different types of users, and integrating data from a myriad of data sources. GlowTouch is a single source for the technical skills required to integrate BI with database platforms, portal technologies, programming languages, LDAP security providers, and operating systems. Whether you want to implement Cognos 8 out of the box or leverage the Cognos 8 SDK, GlowTouch can customize an implementation to fit your specific needs.

GlowTouch BI services include installation and configuration, requirements gathering, ETL and data modeling, metadata design, report authoring, cube modeling, backup, disaster recovery, and training. Our onsite project leaders will work with your users to make sure the information you create in Cognos increases the agility of your organization and improves decision-making across the enterprise.

Data Management

Data is the lifeblood of an organization and a valuable enterprise asset. It provides the foundation on which to base critical and everyday business decisions. It is, therefore, essential that decision makers can access and depend on quality data to operate confidently in a high-performance environment.

GlowTouch's Data Management group addresses how an organization manages data across its entire lifecycle-helping clients ensure that data is available, accurate, complete, and secure across the enterprise and with business partners. Effective data management enables better management decisions, reduces risks and enhances productivity and operational efficiency.

E-Commerce Application Services

GlowTouch offers services designed to ensure that your websites and eCommerce applications always perform at their peak and can accommodate the traffic and demands placed on them-from anywhere around the world.

We provide full range of services from-designing and developing custom applications, to molding packaged applications for client's unique needs, to implementing, hosting, and managing applications for industry-independent solutions. Among solutions we've created are highly flexible customer rewards portals, easy-to-use retail websites, interactive schedules for global manufacturers, and self-service employee benefits systems.

Software Applications

Software application development is one of the supreme services of GlowTouch. Our chief expertise lies in detailed understanding of business requirement on every front. We offer a dedicated balanced team with considerable project experience for our client's software needs. This team can is deployed as per client requirements. A dedicated team brings with it experience, technological expertise, and an established methodology that are unique to each client. Our expertise and experience with software development spans multiple technologies and verticals. Custom application development tailored to the client's specific business requirements.

Web Applications

Application Development (Web) refers to the implementation of software that can be accessed with a platform independent web-browser as the singular application interface, and encompasses both Business-to-Business (B2B), and Business-to-Customer (B2C) solutions. Web enabled software can be globally accessible (internet) or locally deployed (intranet).

GlowTouch has provided offshore software development and web development outsourcing services to a global clientele including reputable organizations, new ventures, and entrepreneurs, who in turn, have gained enormously by our technology solutions.

Websites

In today's world having a mere internet presence is definitely not sufficient. Website is the most effective marketing tool, as internet has become the means of generating more business then any other means of advertising. It keeps your audience and clientele updated about your offerings and also acts as a corporate identity showing every facet of your business in this hi-tech era. So today what we need is an aesthetically designed, well thought, visually appealing and easy to navigate Website which allows you to maximize your business potential.

GlowTouch has designed and developed personal and corporate websites in different spheres. We have expertise in creating both static and dynamic websites. We provide complete front-end and back-end development based on the latest technologies and industry trends.

We also provide SEO and web maintenance services.

Web Services / API

A Web service is defined by the W3C as "a software system designed to support interoperable machine-to-machine interaction over a network". The Web Services API provides you with a web service interface to allow exchange of data and information with other systems. Application programming interface (API) is a set of functions, procedures, methods, classes or protocols that an operating system, library or service provides to support requests made by computer programs.

GlowTouch expertise’s in creating API’s for existing software that the client is currently using and is customized as per specifications. We also develop new API to ensure the smooth functioning of the new software. We have so far worked on integrating various API’s for payment integration, Booking engines, Human Resource database, Social Networking, travel and so on.

Internet Marketing

SEO (Search Engine Optimization)

More than 80% of people find websites via Search Engines and 90% of these people do not look beyond the first 30 results. This is especially important for businesses because 75% of people who use Search Engines are looking to purchase a product or a service.

Benefits of SEO (Search Engine Optimization)

The whole world is latching on to the Internet each day and prospects of online business has boomed extensively. In order to make your business a success and stay ahead of competitors you would need to tap the various strategies of online marketing and promotion in order to draw more customers to your business website.

This is where SEO (Search Engine Optimization) comes into picture. SEO is all about empowering your websites so that search engines are able to list it prominently. SEO enables your website to rank higher in search engines, which helps your business prosper and increase your return on investment (ROI) . The biggest benefit of SEO is that it helps you to gain an online presence for your business.

Other benefits of SEO include increasing your business benefits, sales and investment returns. The SEO services are usually cost effective and they can be really helpful in diverting traffic from the search engines to your website. Your business or service brand gets an online recognition if it comes up in the first pages listed by a search engine. Recent surveys have shown that more and more people these days, take the help of search engines when they are interested to know or purchase a product or service. If your website gets SEO enabled then chances of a customer tracking you down for the business or service you provide are higher.

Getting listed by popular search engines also increases your brand credibility.

SEM (Search Engine Marketing) Services

• • Link Building
• • Search Engine Keyword Ranking Report
• • Sitemap Development
• • SEM Consullting

Content Services

• • Article Writing
• • Press Release Writing
• • Web Page Copy Writing
• • SEM Consulting

Submission Services

• • Directory Submissions
• • Article Publishing
• • Press Release Sydication
• • PRWeb Press Release Submission

Link Building
Link Building is a vital Part of Search Engine Optimization. It is also another way to generate online targeted leads. Reciprocal linking has always been a major component of effective search engine optimization, with more and more weight being placed daily on the quality and quantity of links pointing to your site. Our streamlined link building plan encompasses Link Building Campaign Scope Analysis, Website Analysis and Website Competitor Analysis. We at GlowTouch will ensure to provide a plenty of quality and relevant reciprocal and non-reciprocal (One way / Triangular) links to your site to help it rank high in major search engines like Google, yahoo, and MSN..

Article Submission
GlowTouch will publish your articles to content publishing websites with good PR and high-traffic. Whenever an article is published on an article directory, you receive a back link by way of link in the author resource box. We also perform anchor text optimization while publishing your articles to increase the number of inbound links that will give you added SEO advantage.

Article Writing Services
Article writing is one of the best ways to increase traffic to your site. A well written informative article will not only help you to bring traffic to your site but also help you to improve your link popularity by maximizing incoming links. Our team of writers is extremely experienced and has written number of informative and keyword rich articles.

Sitemap Development
A sitemap is crucial. A neatly designed, well-structured sitemap helps spiders to search for relevant information during searches performed by users.

Rss Feed Submission
RSS Stands for Really simple Syndication. RSS helps website owners to get the latest update and news at their website to reach their visitors and customers straight away and thus helps the users also to get and be in touch with the website they purchase the service as all websites are updated frequently it saves a webmaster by saving his time to submit his each and every post update to the news sites and directories. RSS solves one of the major problem that most webmasters face that is traffic and being in contact with their customer. One of the best reason to get your rss feed submitted to rss directories is for getting backlinks from these directory sites and the large amount of audience your writing will reach. All RSS feed submission is done manually by our experienced and trained SEO team members. All Directories that we submit your rss feed url are are non-reciprocal free directories.

Blog Posting/ Forum Posting
Blog Postings/ Forum Posting have become one of the key aspects of SEO. In case you have made a punching blog post, that is sure to link back to the home website, which in turn will increase the visitors. Our team of blog writers ensures that all your blog marketing objectives are met and monitor word length, backlinks, catchy headlines, layout and keyword density, etc.

Directory Submission
A web directory is a link directory that lists websites according to various categories and sub categories. It serves as a catalogue of links sorted out according to relevant categories. Submitting your websites to these and other link directories will help in getting your websites indexed and attain search engine rankings quickly. Regular directory submission is essential to get your site indexed on major search engines as search engine crawlers or spiders visit the database of directories on a regular basis. Manual Directory Submission refers to a process through which a web site earns high ranking amongst search results.

Social Bookmarking
Social marketing, also known as social bookmarking, can do a lot for gaining exposure to your site. To go along with this, it is not uncommon for this to lead to more traffic and plenty of backlinks. GlowTouch will submit your site with long standing accounts which goes a long way in ensuring that your site and stories are picked up. We ensure that the URL/article that you submit is going to be useful from a social marketing point of view.

Press Release
Press Release Syndication includes distribution of the news release through a syndicate like PR newswire’s. It’s a very inexpensive means of publicity that helps you to reach out to your existing and potential customers. Press release syndication helps the companies to spread newsworthy information about their products and services on the news top-tiers and media hubs.

PRWeb Press Release Submission
Every organization or business has something newsworthy which can be used for online publicity and to enhance credibility. The exposure and recognition that your business gets through press release submissions is tremendous. Press release submissions allow you to reach out to millions of visitors thus enhancing your web presence and business profitability.

Be in the limelight and enhance your business profitability through PRWeb
PRWeb is the most trusted newswire online, and that’s why we prefer it to distribute your press releases and offers paid submission services. Apart from the SEO advantage, the main benefit of submitting your press release to PRweb.com is that it gives your business high credibility. This is due to the fact that PRWeb PR distribution service is paid and genuine. Even though the PRWeb service is a paid one, it is well worth the money because PRweb.com guarantees wider coverage than other even more expensive advertising campaigns by offering variety of distribution channels. PRWeb Press Release will be written as per their guidelines regarding newsworthy content, objective tone, legally accurate information, valid contact info, word length and formatting guidelines.

Keyword Research
Web searches are powered by keywords. Every successful online business has a handful of search keywords that it strives to cater to. When you order a SEO package from us, we will help you find the right words and phrases for your Web site, and then develop them so you can move higher in the search engine results.

Optimize page titles and descriptions
Machines read web pages different from humans. What does that mean? Well, the search robots that power engines like Google and Yahoo! read certain areas of the page first, and give them preference when ranking them in their databases. Informative page titles and descriptions ensure that these machines, and in consequence, millions of web users, get the right idea about your web pages.

Meta tags and ALT text for images
We've already mentioned that machines read and rank your web pages better when they are described well. Meta tags and ALT text for images do just that. While humans will probably never see these Meta tags, search engine robots sure will. Also, ALT text for images will greatly enhance the accessibility of your website, making it readable on a variety of different devices, including screen readers, which are used by those with disabilities.

Body text optimization
Information is good, and more information is always better than less, right? Wrong. We will help you say what you want in the most effective manner. From analyzing your copy to make sure that your most important keywords are in your body text, to re-evaluating the order in which you present the rest of your content, body text optimization is an important, albeit lesser known, part of SEO.

Search engine friendly links/URL’s setup
A few years back if was acceptable to have pages named page1.html, page2.html and so on. Not anymore. Both human viewers and search engines now favor smart URLs which describe where their recipient will be taken. Since we have been doing friendly URLs, setting up this facility for your Web site will be nothing out of the ordinary for us.

Search engine submission
Submitting your Website to the major search engines can be a daunting task, especially if you've never done it before. Since our profession constantly involves working with search engines, we have both the knowledge and the facilities to submit your Website to the web's most popular site indexes - Google, Yahoo and MSN. Although we don't guarantee that this will help you get a #1 placement on all of them, it certainly will increase your chances.

Link Building and Marketing
Most search engines these days give weight to a website based on how many other popular Web sites link to it. Thus, being linked by the major players in your industry will certainly go a long way in getting you higher in both search engine results and rankings. We will help you formulate a strategy to do this via marketing and link building, a two pronged approach that will strengthen your ties within the community and ultimately boost your brand.

Modify your Pages to be Readable
The need for optimization has become acute in the past few years. Websites are being created with Java, Flash and images all of which search engines spiders can not understand and ignore. If the content of your website is ignored by the spiders then they can't index your site and no one can find your site by searching for it in Google, Yahoo, etc. If no one can find your site then your hard work and money spent creating the site is in vain. By subtly modifying your site, you can improve your position in the search engines. An improvement in your position will increase the number of visitors, and in turn, the revenue generated. Additionally, by targeting specific search phrases and using descriptive text, the visitors you receive are highly targeted and more likely to convert into sales.

Solicit Inbound Links
We will review with your current inbound links. We will contact related websites to arrange for reciprocal links to your site in return for you linking to their site. We will also arrange inbound directory links.

Monthly Maintenance
Rome wasn't built in a day, nor is your website presence. Search engines change their algorithms over time. If you don't consistently monitor your websites position within the engines, you could be losing ground to your competitors without even knowing it. We do not always get it right but we will make it right once we identify a problem and the monthly reports will allow us to stay on top of your search engine position and identify issues early and take corrective action. No SEO company can guarantee to keep you at the top as search engines can and do change the way they return searches overnight and Google has just done that in November 2003. What a good SEO company will do is be very honest with you about how the process works. They will enter into a partnership to help you develop and grow your internet business, not offer a quick fix which will get you ranked today and you are gone tomorrow. Our monthly maintenance takes care of re-optimizing your site when a change is made.

Validate the Cascading Style Sheet (CSS)
Constantly changing font sizes, colors and other anomalies can create an impression of a fly-by-night website. In addition, the constant use of < FONT > and other style tags can massively increase the size of your file, slowing the page download and frustrating users on dial up modems.

Validate the HTML used
If any of your pages contain broken or malformed HTML, it can confuse some browsers, and more importantly some search engine spiders. We will validate the HTML on all pages of your website to check for accurately used, properly nested HTML conforming to HTML 4.0 transitional standard. This will ensure the spiders can read your site without getting confused by poorly formed HTML and potentially not indexing or badly indexing your site's content.

Tracking & Reporting
The ranking report is also useful for search engine professionals who don't have the time or resources to create such a report for its clients. We offer various Search Engine Keyword Ranking Report Packages that you can select as per your requirement. To take the guess work out of your Search Engine Optimization efforts and implement SEO using the best business potential keywords, get our Keyword Ranking Report today.

Critique your Website
Optimization can drive visitors to your site but if your site is difficult to navigate, distracting, or irritating then visitors will click back and go to the next site in the search results.

We will provide advice on how to improve your site's usability including:

• • Unnecessary Java applets.

Removing blinking text and other effects that went out of style many years ago. Suggestions on improving confusing navigation. Suggestions to improve visitor to sales conversion rates.

<< Back to Services