Envisioning a much more sophisticated and innovative beer selection environment, the owner and his team approached GlowTouch with the idea. And with just that in hand, an idea, the client relied on GlowTouch during early conversations to provide strong project guidance and insightful technical recommendations.
Extensive meetings with GlowTouch over several weeks refined the project scope and identified a technology platform that would best suit the application. Adhering to counsel from GlowTouch, the restaurant management group elected to develop the application on the Android platform as opposed to Apple Inc.’s operation system (iOS) because the Android’s open-source platform allowed for more flexibility.
They wanted to ensure that when patrons were presented with the tablet, they wouldn’t be able to simply close the company’s app and use the tablet for alternate purposes. Unlike Apple’s iOS, the Android platform’s open source nature allowed GlowTouch to engineer the application to operate in Kiosk mode, which essentially locks the app and ensures the user interface covered the entire screen.
The craft beer application would require extensive customization in order to meet the specifications laid out by the client. With a team of four technical engineers and a dedicated Project Manager assigned to the project, GlowTouch was able to accelerate its development efforts and produce a beta version of the application in a few short months.
Working intimately with a group of company restaurant managers, GlowTouch was able to collect valuable feedback from patrons during a testing phase that allowed it to solicit usability input and optimize the app based on direct user feedback. Moreover, the client commissioned several focus groups designed to gather further feedback from users to ensure the application would resonate with both passionate craft beer aficionados as well as the casual restaurant-goer.
The tablet was first released in late 2011 at one of the company’s pubs. At a launch party formally introducing the app, there was overwhelming positive feedback from both regulars and new customers.
A newly-installed head brewer was ecstatic about the mobile app development.
The craft beer app has been incredibly well received by all who have used it. Its popularity even resulted in a slew of media coverage detailing the app and its appeal with customers. Local media outlets took the opportunity to spotlight the app and explore the injection of technology into the traditionally tech-averse hospitality industry.