Envisioning a much more sophisticated and innovative beer selection environment, Johnson and his team approached local software development GlowTouch Technologies with the idea. And with just that in hand, an idea, Johnson relied on the GlowTouch team during their early conversations to provide strong project guidance and insightful technical recommendations.
Johnson and his team met extensively with GlowTouch over the course of several weeks to refine the project scope and identify a technology platform that would best suit the application. Adhering to counsel from GlowTouch, Johnson and his team elected to develop the application on the Android platform as opposed to Apple Inc.’s operation system (iOS) because the Android’s open-source platform allowed for more flexibility.
Johnson and his team wanted to ensure that when patrons were presented with the tablet, they wouldn’t be able to simply close the Buckhead app and use the tablet for alternate purposes. Unlike Apple’s iOS, the Android platform‘s open source nature allowed GlowTouch to engineer the application to operate in Kiosk mode, which essentially would lock the application and ensure the user interface covered the entire screen.
The craft beer application would require extensive customization in order to meet the specifications laid out by Johnson and his team. With a team of four technical engineers and a dedicated Project Manager assigned to the project, GlowTouch was able to accelerate its development efforts and produce a beta version of the application in a few short months.
Working intimately with a group of Buckhead restaurant managers, GlowTouch was able to collect valuable feedback from patrons during a testing phase that allowed it to solicit usability input and optimize the application based on direct user feedback. Moreover, Buckhead commissioned several focus groups designed to gather further feedback from users to ensure the application would resonate with both passionate craft beer aficionados as well as the casual restaurant-goer.
The tablet was first released in November of 2011 at Rocky’s Sub Pub in Jeffersonville, Indiana. At a launch party formally introducing the application, Johnson and his team were overwhelmed with positive feedback about the app from both its regulars and new customers alike.
Jeremy Hunt, the newly installed head brewer at Bluegrass Brewing Co.’s Shelbyville Road pub, was ecstatic about the mobile app development.
The craft beer app has been incredibly well received by all who have come across it. The craft beer app’s popularity even resulted in a slew of media coverage detailing the application and its appeal with customers. Media outlets such as Business First, WHAS 11, and InsiderLouisville.com took the opportunity to spotlight the application and explore the injection of technology into the traditionally tech-averse hospitality industry.