Guest Blog: 4 Psychological Techniques for Effective Customer Service
By Sam Makad
According to Econsultancy, every $92 spent on customer acquisition results in only $1 spent on conversion. This perfectly illustrates why businesses need to pay more attention to converting and retaining customers.
According to Harvard Business Review, it costs between 5-25 times more, depending upon your industry, to acquire a new customer than to retain one. This reflects how imperative it is to retain customers. Customer service is the channel businesses use to both acquire and retain customers more effectively and efficiently.
There are several tools, techniques and management theories available for improving customer service. They are all largely subjective to the type of industry, the size of the business, and the business’ goals, among other things. The one aspect that is not subjective is human psychology. Therefore, below are 4 techniques, based on human psychology, designed to make your customer service more effective: