We’ve helped a world-class gift card company maintain millions of data points to process 1.3 billion gift card transactions each year.

Gift card transactions per year


Per year in retail sales
Of the world’s leading retailers
Countries served
Years in business


Since 2015

Service Provided:

Custom Software Development
QA and Testing



As one of the world’s leading gift card companies, our client processes more than $20 billion in sales across more than 1.3 billion transactions per year. More than 600 of the world’s leading retailers trust our client, and our client trusts GlowTouch to help them deliver.

We’ve rapidly scaled teams up and down across continents to serve their complex needs.

Immersive Staff Augmentation. Exceptional Outsourced Development.

01 The Challenge

The client needed a development and QA partner with the flexibility to scale teams on-demand and the experienced resources to meet large-scale demands — massive databases, millions of data points, billions of real-time queries.

02 The Solution

We brought development and testing expertise on-site, supported by our full team in Mangalore India. We immersed ourselves in their platform and customer service approach to build skilled QA and development teams.

03 The Results

Since 2015, we’ve helped ensure systems and software are developed and tested to withstand the real-time demand of more than 1.3 billion gift card transactions per year.

01 The Challenge

To compete in today’s market, our client makes a commitment to their customers to be ready and available to process real-time transactions and provide additional stored value services such as online rewards programs, promotional and gift cards as well as digital gift cards — including e-cards, mobile gift cards and a mobile messaging platform. As part of their data-driven platform, they also offer value-added delivery tools, such as:

  • Gift card auto replenishment
  • Card inventory forecasting
  • Logistical support — they get the right gift cards to the right stores at the right time
  • Fulfillment — they track inventory to manage retailers’ gift card supplies
  • Customer experience tracking with gift cards, gift card malls, corporate incentive programs, e-commerce, social media and more

To provide this wide range of services, they rely on a largescale database that uses millions of data points and processes upward of 600 daily reports for each of their customers. Clearly, they needed an IT services company that could understand their environment and their commitment to customers. They needed scalable development assistance to maintain and improve their platform and independent quality assurance support to maintain code excellence. And they wanted to manage release times and overall costs at the same time. They looked to outsourcing to solve these challenges.

02 The Solution

At GlowTouch, we use a collaborative approach to outsourcing. We don’t simply develop code, we immerse ourselves in your company to become a complete extension of your in-house development and QA teams. We brought highly experienced professionals on-site to immerse themselves in our client’s way of doing business. We learned the ins and outs of their products, customers and needs, coordinating across their in-house team, our offshore team and other client vendors. When the time was right, we brought that knowledge back to India to maintain and ramp up custom development and QA teams. Throughout it all, we’ve managed everything from our Louisville offices to provide a U.S.-based contract and point of contact, ensure excellent delivery and alleviate any cultural and time zone challenges. Our teams fit into the agile scrum methodology already being used by the client to rapidly deliver work to tight timelines and quality standards. And we’ve scaled our teams up and down in size to meet budget, time frame and work requirements throughout our engagement.

03 The Results

Since starting work for this client in 2015, we’ve provided extensive development and QA services to support their large-scale, international platform. Our work includes handling tickets involving:

  • PHP, .Net and Java Eclipse development
  • SQL Server
  • Manual and automated QA
  • Selenium — an automated QA platform used to debug code that processes millions of data points

We’re proud to provide QA support for this extensive platform, and help our client serve their retail customers worldwide.

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