Consumer

Packaged Goods

The things you need and want

People hate to be sold,
but they love to buy.

This axiom drives the consumer packaged goods industry, a multi-trillion dollar per year behemoth encompassing many of the products we regularly purchase. Despite the presence of inflation and the lingering effects of the global pandemic on supply chains, a specific volume of consumer spending is necessary.

For example, the single greatest dollar volume of purchases is made in grocery stores. People will put off buying their next new car or scale back vacation plans, but everyone eats and drinks. The industry, of course, extends well beyond food and drink to cover cosmetics and personal care items, pet supplies, over-the-counter meds and supplies, and cleaning products. All told, the industry employs one in ten Americans and at least that much of a percentage worldwide, plus there are the vendors, suppliers, and distributors who are also affected.

Our Solutions

How we service your industry

The connection between users and brands is more important than ever, and an overlooked aspect in creating stickiness in the relationship is the role of customer service and support. We are familiar with the digital transformation, having ushered numerous clients in multiple industries through necessary changes. Outsourcing service is not much different from outsourcing any other function that is not part of an organization’s core business. The challenge is finding the right partner who will treat your customers as their own, working as brand ambassadors to increase customer retention and develop loyalty.

Our client list includes numerous firms in the CPG space. That experience has created a working knowledge of the service-related issues companies worry about: scalability to handle growth, flexibility for managing peak periods, consistent quality, and providing “wow” experiences.

What We Do

GlowTouch is a technology-driven company, and we have guided numerous clients through the digital transformation, helping them better connect with customers to improve retention and enhance brand stickiness.

Channels

We Support

We live in an omnichannel world: chat, voice, email, social media, etc. Increasingly, the onus is on service providers is to offer the channels that customers prefer. That is part of delivering “wow” experiences. When a player contacts us, service and support have become parts of that experience.

We understand that games are often works in progress which are subject to ongoing development. This makes hearing the voice of the customer all the more vital.

NMSDC and WEConnect

GlowTouch is certified as an NMSDC Minority Business Enterprise (MBE) with the technological infrastructure and industry expertise to deliver the experience your customers demand. Values such as agility, responsiveness, and simplicity at scale serve as guideposts in working to earn your business every day.

Awards

Let’s unwrap ‘wow’ customer experiences together.

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