Search, Click, Buy

As ecommerce becomes further engrained in the culture through increased mobile use, the digital connection now extends inside the store.

When we talk about the retail industry the usual definition is the sale of merchandise from the point of purchase to a consumer who will use the product that was bought.

However, the industry is one point on a much longer chain that includes manufacturers, wholesalers, distributors, after-markets, and end users. None of the links stands alone, and anything that impacts one has a spillover effect on others. We have all experienced this dynamic over the last few years.

This document will consider the relationship between the entities that sell products directly and the general public that buys them. Multiple forecasts suggest that the industry will continue growing at a modest pace. Individual habits will shift according to economic factors such as inflation, recession, employment levels, and kinks in the supply chain, but people still have to buy things.

Our Solutions

How we service your industry

Trends can point in a particular direction, but what happens when a disruption upends them? At this point, all you can count on is the effective use of real-time data across all available channels. Part of what we do is help clients understand what their customers are saying. Each customer service interaction involves numerous data points that speak to perceptions about the product, wish lists for future developments, and some insight into competitors’ actions. We compile this intel and share it with clients daily so that when they make decisions, they can do so on an informed basis.

What We Do

GlowTouch is a technology-driven company, and we have guided numerous clients through the digital transformation, helping them better connect with customers to improve retention and enhance brand stickiness.

Channels

We Support

We live in an omnichannel world: chat, voice, email, social media, etc. Increasingly, the onus is on service providers is to offer the channels that customers prefer. That is part of delivering “wow” experiences. When a player contacts us, service and support have become parts of that experience.

We understand that games are often works in progress which are subject to ongoing development. This makes hearing the voice of the customer all the more vital.

NMSDC, WBENC, and WEConnect

GlowTouch is certified as an NMSDC Minority Business Enterprise (MBE) and a WBENC Women’s Business Enterprise (WBE) with the technological infrastructure and industry expertise to deliver the experience your customers demand. Values such as agility, responsiveness, and simplicity at scale serve as guideposts in working to earn your business every day.

Awards

Add Us to

Your Cart Now!

Tell us a little about yourself and any needs you have by filling out the form. We will get back to you as soon as possible.

By supplying your contact information, you authorize GlowTouch to contact you directly by email or phone, or other methods as appropriate.

We’re committed to your privacy. GlowTouch uses the information you provide us to contact you about your request and to provide other potentially relevant content, products, and services. You may unsubscribe from these communications at any time. For more information, check out our Privacy Policy.