For starters, we have experienced the digital transformation first-hand, and we have guided numerous clients through it, too. Whereas technological innovation once shaped user behavior, today the opposite is more likely to be true –
innovation is a response to the demands of the marketplace, and it reaches down the individual consumer through the push for personalization of services.
More people using more apps and platforms to do more things. What’s one result? More of a demand for customer service. The greater use of technology also means that the issues that arise are more complex. That’s why you need a customer service partner who is steeped in the digital world, up to speed on trends in user behavior, and there to be an extension of your brand.
Working as an extension of your team or in collaboration: