A prominent financial firm is answering customer retirement questions faster thanks to GlowTouch. Are you thinking about a new application?

Having achieved great success and a loyal customer base using this approach, the management team recognized an opportunity to capitalize on this momentum and utilize technology to streamline this all-important process. Ideally, the company wanted a technology application that could intuitively recommend the best retirement income product based on a distinct set of customer criteria, as well as support the generation of reports for formal client proposals.

The company’s executive team decided to vet local technology providers who could help in developing a custom software application that automated the manually-intensive product selection process. As a result, they invited GlowTouch Technologies to its home office to explore the IT firm’s technical capabilities and discuss the application’s high-level requirements.

With a specific direction for the app in mind, they provided GlowTouch with project specifications, as well as example reports and calculation tables. This information allowed GlowTouch to understand the firm’s overall vision and to craft a proposal tailored to their precise needs. After a thorough search process, the firm’s executive team determined that GlowTouch possessed the expertise, capabilities and experience needed to bring their vision to life.

At the outset of the engagement, GlowTouch proceeded to conduct a thorough discovery and analysis phase that would help it formulate a viable solution. GlowTouch met the client twice a week to conduct in-depth discussions on the direction of the application and work through design mock-ups, user interfaces, and admin accessibility. The mock-ups helped executives visualize how the application would look and function and gave them peace of mind, knowing their vision was intact.

Following a successful analysis phase, GlowTouch transitioned into a highly-collaborative development process, where it would begin web application development based on the interface mock-ups approved by the client. Replacing sample data and staged workflow with actual functionality, GlowTouch performed weekly demonstrations o showcase its progress on the application and work through specific functional components. Following the development phase, GlowTouch let the client get “hands on” with the application to ensure it was ready for launch via user acceptance testing.

The finalized app operated precisely as the client expected: it used the company’s algorithms to process a client’s individual criteria and relevant data inputs to produce a ranking of product recommendations tailored to the client’s individual needs. The application then generated automated reports which could be shared with the client.

Once the application was finalized, it was formally launched by the financial services firm, and immediately put to use by its team.

Their sales team found the application immensely beneficial, allowing them to provide real-time estimates of what their customers can expect to receive in benefits based on provided inputs. The application also allows the proposal support team to automatically select the best products for customers and generate reports to quickly build personalized proposals.

More importantly, feedback from their customers regarding product recommendations and deliverables produced by the application was universally positive.

Through a joint effort, GlowTouch and this financial services firm were able to conceptualize, develop, and launch an application that delivered tangible value to company stakeholders.

Due to the incredibly successful partnership, the client has approached GlowTouch again in hopes of expanding the app’s functionality and re-deploying it on a larger scale.