Good Karma

By Linda Ruffenach

kar·ma – (in Hinduism and Buddhism) the sum of a person’s actions in this and previous states of existence, viewed as deciding their fate in future existences; destiny or fate, following as effect from cause.

I have always been a firm believer in karma. I have tried to live my life in a positive manner with the hope that good things would come my way. I believe it was a combination of karma and fate that brought me to my current position.

If six months ago you would have told me I would be working for a U.S. based company that provides BPO technical support and application development from India, I would have said you were crazy. I have spent close to 20 years in the customer care industry. I have been in over 100’s of call centers, both in the United States and abroad. I have been blessed with the ability to quickly assess an operation and expediently cull out opportunities. I have opened centers in the U.S., the Caribbean and Asia. My experience has taught me that there is a give and take in quality and cost especially when it came to nearshore and offshore staffing. I had definite preconceived notions about Indian call centers, which were soon to be disproven.

The business had grown over the past few years at a rapid pace with most of that coming from organic growth from existing clients. #CustomerRetention Click To Tweet

When I was asked by a former co-worker to spend an afternoon with the founder of GlowTouch, Vidya Ravichandran, I never expected it to turn into a full-time role. I was quite content in my consulting business. I came to the meeting with the hope for a new client not a new job. However, from the moment I walked in the door I quickly realized this place was different. The first indication was a magazine cover featuring Vidya with the headline, “Nurturing a Lasting Employee Customer Relationship.” I opened it up and took a quick glance at the article.

“In an industry where everyone is in a rat race to gain the larger share of the pie and rake in the big ‘moola’ by stepping into every area of IT services, GlowTouch thinks otherwise…GlowTouch provides specialized offerings in niche market segments…rather than chasing a list of clientele, the company first and foremost focuses on its employees, for Vidya knows that a happy organization translates into a happy business practice and a satisfied customer.” – Silicon India

When I sat down with Vidya, and other members of the senior leadership team, I was struck by the sincerity and passion for delivering to their customers and their employees. They were at a pivotal moment in the evolution of their business where they wanted to grow the customer care side of the business and were seeking guidance. The business had grown over the past few years at a rapid pace with most of that coming from organic growth from existing clients. Even though a large percentage of their business was doing support, sales efforts were focused on application development.

There is a culture of ongoing process improvement and a sincere desire to always do better.

The chemistry was instant. As I began to learn about the company, how it grew overtime and the commitment to giving back to the employees and the communities in which they reside, I found myself wanted to be more than just a consultant. The good thing was the feeling was mutual and within a week’s time the decision was made, and I became a full-time employee of GlowTouch.

As I began to dig into the operations the first thing I noticed was the openness and lack of defensiveness from everyone I spoke to. They were eager to listen, engage and receive suggestions and ideas. There is a culture of ongoing process improvement and a sincere desire to always do better. It was incredibly refreshing, especially after spending the prior 3 years doing consulting where you were paid to give your opinion and in turn were confronted with long explanations about how and why your suggestions would never work for their company.

My trip to India was further affirmation I had made the right decision, becoming part of the GlowTouch family. What I witnessed at the call center was the delicate balance between professionalism and warmth that only comes from a family. I had the honor and privilege of spending time with Vidya’s father, Dr. Ravichandran, aka Dr. Ravi. After spending time with him, it all fell into place. I began to understand where and how such a unique and special culture came to be. His sincere belief in doing the right thing, not worrying so much about the dollars and cents, focusing on the people and delivery top notch service. His belief that by paying it forward one would eventually be rewarded.

The success of the business has allowed Vidya and her family to give back in a big way to the community. They helped fund a Mega Kitchen in Mangalore for Akshaya Patra, a non-profit organization that feeds children most in need. Upon completion, this kitchen will feed 50,000 children every day in the area.

I may not have lived my life and career perfectly, but I must be doing something right to allow karma to bring me the opportunity to be part of the leadership team at GlowTouch.

About GlowTouch

As a tech-forward company, GlowTouch is dedicated to providing exceptional customer experiences by leveraging the right people, channels, locations, processes, and technologies. Our personalized omnichannel contact center, back-office processing, and technology outsourcing solutions are tailored to meet the unique needs of clients worldwide. As a certified WBENC Women’s Business Enterprise (WBE) and NMSDC Minority Business Enterprise (MBE), we take pride in our diverse workforce. Our commitment to operational excellence and high-touch engagement has earned us recognition from renowned organizations such as Everest Group, the International Association of Outsourcing Professionals (IAOP), and six-time inclusion on the Inc. 5000 list. Headquartered in Louisville, KY, we have a global presence with onshore contact centers in Louisville, Miami, FL, and San Antonio, TX, a nearshore center in Santo Domingo, Dominican Republic, and offshore locations in Mangalore, Bangalore, Mysore, India, and Manila, Philippines. To learn more about how we can help you achieve your business goals, visit, or email Tammy Weinstein at

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