Linda Ruffenach, Executive Vice President of Customer Care, was recently interviewed for the podcast Contact Center Insights, providing a wealth of information about how contact centers can be transformed into profit centers. Nancy Munro, founder and CEO of Verbal Transactions, led the interview, asking probing questions about how GlowTouch is able to transform customer satisfaction into customer loyalty, while also empowering businesses to improve their profits.
Throughout the interview, Linda speaks about the way companies can add value both to their customers and their bottom line by teaching front line customer care agents to offer customers the right products at the right time. She provides specific examples and metrics that GlowTouch has used over the years to make this contact center “dream scenario” a reality.
Ready to learn more about how you can implement these “customer care mixed with sales” strategies at your own organization? Listen to the podcast today.
